As Ethnic Population Explodes, B&W "Trigger Items"
Grow in Retail Popularity
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Approximately half of the U.S. population growth over the next 10 years will come from the Asian and Hispanic ethnic segments
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Specialty vegetables, such as B&W watercress, arugula and cilantro are popular with these ethnic groups
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To accommodate increasing demand, many retailers are adding larger portion SKUs of these products, replacing the traditional 1-ounce clamshells
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Today’s popular recipes for cook-at-home gourmets call for higher volumes of specialty vegetables
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Ethnic shoppers are looking to larger retail chains for top-quality specialty greens
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B&W product packaging is designed for these more central uses
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