B&Ws European-style, Value-added Packaging
Extends Highly Perishable Products Shelf Life
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B&W offers retailers two cutting-edge package styles: 1) high-respiration "cello" bags and 2) European-style "sleeves"
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Both package types can increase shelf life by more than 100% over classic dry displays
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B&W ships watercress, arugula and cilantro in cello bags
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B&W ships watercress, arugula, cilantro and mint in sleeved bunches
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All B&W boxes are packed in ice to preserve freshness and reduce shrinkage
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All bagged and sleeved B&W products include UPC coding and PLU numbers for more accurate check-out counter ring-ups
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All packaging also includes "Best Used By" freshness dating to assist retailers with stock rotation and freshness quality control
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B&Ws innovative bar coding, point-of-sale program and packaging options give retailers the impact of a national brand with the flavor and freshness of a locally grown product
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